The 10 Commandments of Power Positioning

Compelling, killer copy turbo charges the profit-pulling potential of your email, sales letter, website or direct mail piece.

Does this happen to you? You need a new sales letter, ad or direct marketing piece, or you just want to make the one you already have better. But when you put pen to paper or fingers to keys, you struggle.

You're lost. You don't know what to say. Maybe you DO know what to say but you just can't find the right words. Truth be told, you want more time to do what you do best, and that's growing your business or selling more products.

Once you have confirmed your subscription, we will send you a copy of Michel Fortin's book The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat and Referral Business, is available to read or distribute (as a gift, bonus or resource).

In it, Michel Fortin shares magnetic marketing strategies, like:

• How to position your product or firm above the competition in the mind of your market;

• How to change your approach from being in business to being the business of choice;

• How to harness the power of perception and claim superiority without stating it outright;

• How to have people remember you or your product by making it stick firmly in the mind;

• How to choose the right media and where to find free (or low cost) publicity opportunities;

• How to create strategic marketing alliances that send you and keep sending you leads;

Here's a partial list of some of Michel Fortin's business articles available online. New articles are being added all the time, so come back often.

• Are Long Copy Salesletters Scams?
  You've seem them. Those long copy, "Ginsu-knife" salesletters - either in your mailbox or on the web. Some "guru" claimed that they are mostly scams. Here's my side... And the best approach to take.
• Create Headlines That Pull, Persuade and Propel!
  Headlines are the most important part of any direct response copy, especially online. In this article, you'll learn about the two vital steps to follow for truly effective headlines, along with examples!

• How to Capture and Captivate People's Attention!
  People's attention spans are remarkably short. Like a newspaper, they don't read.... They scan. In this article, I offer three sets of human characteristics on which you can use to pull readers into your copy.

• Prevent Procrastination With 'Positive' Pressure
  Adding a sense of urgency to your copy is one of the most effective tactics to sell your offer. But there is indeed a right of doing it... If not, it can cost you. Dearly. Here's how to make your offer scarce.

• It's Not What You Say But How You Say It!
  Create an ad with only pictures, and your ad won't sell. Create an ad with just words, and it certainly will. But add just a few pictures, and you will boost the readership. Why? Because it's "body language!"

• The Biggest Mistake Copywriters Make
  This article discusses the most flagrant error I see in much of the copy that falls in my lap these days. Is it the fact that it uses poor English or grammar? Is it being too entertaining or long winded? No. It's...

• My Eight-Step Formula for Writing Long Sales Copy
  Writing long sales copy is gruelling work for many people. But when you have a plan and a strategy, it's easier than you think. In this article, I share simple steps I use to write long copy sales letters.

• How to Write Compelling, Carrot-Wielding Copy!
  This article offers ideas, tips and strategies on how to make sales copy: 1) captivating (it captures the reader's attention), 2) riveting (it pulls her into reading further) and 3) engaging (it calls her to act)!

• Want A Sticky Website That Sells? Forget Content!
  An interesting debate is currently raging between copywriters and content providers between "content" and "copy." Find out about why they are different, and why content is no longer king!

• Personal Private Minisites Pave Paths to Profits!
  Learn about a growing trend in online, the "private minisite," and what it's all about, as well as four important sales tactics to follow when trying to promote memberships to that site's target audience!

• Publicity-Producing Posts Pull People
  Understand the effectiveness of developing qualified visitors to your site through content "dispersal," and stop relying on search engines for your traffic. Included are two powerful techniques I personally use!

• Boost Your Conversion Rate In Three Easy Steps
  Find out about three crucial elements that can make the difference between copy that confuses and copy that compels, and how to integrate them - they are: 1) headers, 2) bullets and 3) imagery.

• Don't Duplicate... Differentiate!
  Discover the importance of niche marketing on the web, and how to use it to heighten perceived value, reduce price sensitivity, increase the quality of your traffic and improve online sales by up to 10,000%.

• Simple Search Engine Savvy
  Learn the three essential elements of successful Internet marketing, as well as tips, tricks and tools for harnessing the power of search engines to attract qualified, interested visitors to your website!

• Blog Your Site to Unblock Your Traffic
  See how web journaling or logging (popularly known as "blogging") is becoming a popular trend, not only for newsmongers and gossipers, but also for marketers as an effective loyalty- and traffic-building tool!

• Gain Fame Playing The Domain Name Game
  Make your domain name stick in the mind more effectively! Uncover the five essential elements of a magnetic domain name in order to improve your visibility, boost your traffic and increase your credibility!
• Does Your Copy Have Personality?
  Some people like hypey copy, while others prefer cold copy. Some people like short copy, while others prefer long. Some people drama, stories and testimonials. Others data, statistics and facts.

• Forget Benefits, And You Will Sell More.
  What's the single, most important element in copywriting? Let me say it another way. You've done your research. You found a starving market. Your product fills their needs. And your sales copy shines with benefits. If so, then why is your product still NOT selling?

• How to Craft Cash-Creating Climactic Copy.
  Have you ever picked up a book off the shelf at a local bookstore, read the cover, opened it up and, after reading a few pages... Couldn't put it down?
• So, What's in it For Me?
  The Internet is not a broadcast medium. It's much more than that. Of course, the Internet is a medium. But it's not a broadcast medium in the same sense as TV or radio. It is a direct response medium. It is interactive and dynamic.

• Three Tips For Magnetizing Your Copy
  The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.

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Website Marketing by Nu-Trend International.

	Author Profile

	The Newsroom
	A direct response copywriter, Michel has an uncanny knack for writing clearly, persuasively and vibrantly. His track record speaks for itself. He was instrumental in selling millions of dollars worth of products and services for a wide variety of clients stretching 200 different industries. Road to Success Fuelled by his unique ability to write persuasively, Michel finally discovered the key: Positioning. By using compelling copywriting and lead generation techniques, he began to attract qualified clients. The result? Michel became the top sales producer for a Fortune 500 company. In the last decade alone, he generated over $25 million in sales for numerous employers and clients all over the globe.

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